Reckitt Benckiser Pakistan

Reckitt Benckiser (RB) appointed Kashan Hasan as the new Executive Director (CEO) for his business in Pakistan. Kashan will lead the health business with immediate effect. Kashan has been associated with RB for the past 12 years, playing several successful leadership roles worldwide in Pakistan, the United Kingdom, South Africa, Egypt, and the Middle East.

In his most recent position, he served as Regional Sales Director for the Hygiene Home business for the MENA region.

Reckitt Benckiser Pakistan

This announcement comes when RB Pakistan Limited evolves into the next stage of strategic development and accelerated growth. In this new position, Kashan will lead the company towards expansion within the country and strengthen its position in the market, while boosting the business through its specifically targeted brands. It will also be the key main force behind RB Pakistan’s social vision and commitment of “Hoga Saaf Pakistan” (driven by the company’s leading brand, Dettol) for a cleaner and healthier Pakistan.

Speaking about his new role, Kashan said: “RB Pakistan is committed to contributing to Pakistan through our leading health and hygiene brands for our consumers and the social impact we have achieved by reaching millions across the country. Pakistan is a very important market for RB with great growth potential, I will make sure to be at the forefront of the game and focus on providing innovative solutions for our consumers to put health in their own hands, in a true spirit of RB. “

Kashan Hasan brings more than 18 years of experience in leadership and management in various industries, including consumer goods, consumer durables, consumer health, hygiene, home, food, and confectionery products. As a sales and marketing professional, he brings a diverse experience in sales, commercial marketing, key account management, and customer and consumer marketing.

RB Pakistan Limited is a consumer products and health care company dedicated to the manufacture, marketing, distribution and sale of leading brands such as Dettol, Veet, Strepsils, Gaviscon, Disprin, and Durex. It is a subsidiary of Reckitt Benckiser Group Plc, a world leader in consumer goods in health, hygiene and household products, based in the United Kingdom and with operations in more than 60 countries.


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