Blocking ads on mobile phones is a challenge for publishers

Blocking ads on mobile phones is a challenge for publishers

mobile ad blocking

According to a report released on Thursday, the number of people using Blocking ads technology in mobile browsers has increased to 527 million. This corresponds to an increase of 64% in the past three years. Along with blocking ads on PCs, this meant that in the fourth quarter of 2019, ad blockers were running on a total of 763 million devices.

That implies about 15% to 30% of site traffic utilizes a promotion blocker, said Marty Kratky-Katz, overseeing executive of Block through, a Toronto-based organization that assists distributors with managing advertisement blockers.

mobile adblock users

“Although the blocking of desktop ads has reached its peak, the acceptance of mobile devices is increasing rapidly,” said Kratky-Katz in the report. One reason why PC advertising blocking is waning is that people in North America, Europe, and China just aren’t using PCs to surf as much these days as the company said.

Acceptable Ads standard

Just because someone uses an ad blocker doesn’t mean that all ads on the web are blocked. The most commonly used browser extension, Eyeo’s Adblock Plus, by default does not block ads that meet the Acceptable Ads standard for less intrusive ads, although large publishers have to pay to avoid being blocked. Blockthrough’s business is also to help publishers show this type of ad to people with ad blockers installed.

Adblocking is a big deal for publishers who have relied on ads to support their operations. Ads have allowed the growth of immensely attractive services, such as Google search and Facebook’s social networks.

However, ads have drawbacks, and websites overwhelmed with distracting ads – often the reason why ad blockers are installed – is only one of them. Ads can also slow down websites, drain your phone’s battery, and go through your monthly network data plan faster. As well, there is a large awareness that ads can be used to track you online. This is a potential privacy issue. And while the guidelines for acceptable ads can reduce distraction, tracking is not taken into account.

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Blocking ads Competitive Advantage

Adblocking can be a competitive advantage. Google does not allow extensions for the Android version of Chrome, as is the case for PCs. Therefore, users who want to block ads must download other browsers such as the Alibaba Group’s UC browser. Brave, the manufacturer of the Brave browser, indicates improvements in performance and less memory usage by blocking ads. Mozilla adds extensions for its new Android browser, code-named Fenix. Early builds now support a widely used ad blocker, uBlock Origin.

Efforts are being made to work around today’s ad problems. When you pay 5$ a Month For subscription. Scroll ads will remove most of the tracking data on some news sites. when you launch it. Brae Make the Alternative Solution of Data Protection For ad System. Even if its browser blocks normal ads by default.

This is the sixth annual ad-blocking report. The study was managed by PageFair, a Block Through company acquired in 2018. It is mainly based on measurements, for the downloads of the EasyList series of advertising-related Internet domains maintained by Eyeo using ad blocker software.

However, Following the Pagefair Suitable to update to be more specific.

“Many ads blocking the person these days rely on. EasyList or download EasyList from a location other than Eyes Repository,” said Kratky-Katz. 3 years ago: the use of the list made up more than 90% of the ad blocking activities. Company Tries The Uncover Other Ad Blocking Activity for the next report, he said.

Originally published on February 6, 5 a.m., PT.
Update 9:29 am: Adds details about the ad blocker contest and Blockthrough’s efforts to improve the learning method.

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